The UK’s public service broadcasters have launched joint streaming service Freely.
Backed by the BBC, ITV, Channel 4 and Channel 5, Freely allows audiences to stream live TV channels alongside on demand content from the UK’s leading broadcasters.
The new service marks the first time all four of Britain’s public service broadcasters have come together to launch a streaming proposition.
Launched by joint venture Everyone TV, formerly Digital UK, Freely is available via smart TVs now on sale and aims to futureproof live TV for the streaming age. Everyone TV also runs the UK’s free-to-view TV platforms – Freeview and Freesat.
Kieran Clifton, Director, BBC Distribution & Business Development, said: “The launch of Freely is a historic moment for UK television. Collaboration between the UK PSBs is critical to connecting and protecting all audiences as we transition towards the streaming era – and delivering live TV over broadband for free is a ground-breaking innovation that will futureproof public service broadcasting.”
Everyone TV has confirmed that STV and S4C will also bring their channels and on demand content to Freely, via broadband.
Hisense, previously announced as the first Freely smart TV partner, brings Freely TVs to market today. TVs will be available in stores across the UK and online.
TiVo will also offer Freely as part of its TiVo OS platform. Initially Freely will be available via Vestel smart TVs Powered by TiVo. Vestel was previously announced as a Freely smart TV partner, with Vestel Freely TVs due to launch in the coming weeks.
More details around Freely will be announced in the coming weeks, including additional smart TV, operating system and content partners.
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