At IBC2019, content and revenue protection specialist Friend MTS is talking to visitors about why accuracy matters in the battle against piracy in entertainment and live sports.

Simon Williamson, chief commercial officer, Friend MTS, said: “It’s an industry problem. Sensationalist headlines with attention-grabbing data on the topic of piracy as it relates to live sports and entertainment are frequently published, but the intel is often inflated, alarmist and inaccurate.

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Simon Williamson

”This poses a threat to proven content protection services that ultimately serve to help content owners and programmers track the path of illegal re-streaming by optimising their security to address regional piracy hotspots – especially as cord-cutting continues to add to piracy and revenue losses.“

Williamson went on to say that understanding consumption of pirated content requires close cooperation between a complex entertainment media ecosystem that includes content service providers, platform operators and vendors.

“The anti-piracy battle continues,” Williamson continued. “It is essential for media companies to have a content and revenue security protection specialist to safeguard content in an ever-changing media landscape. With the right technology, the latest anti-piracy watermarking and monitoring technologies can be adopted to enable customers to protect the revenue generated by their high-value premium content.”

Friend MTS is exhibiting at IBC2019 on Stand 1.A58