The global installed base of smart TVs and connected TV (CTV) devices will reach 4.2 billion units by 2030, growing at a CAGR of 9.6% from 2.65 billion in 2025, according to the latest report from Rethink TV.
The report finds that while Android-based platforms will account for nearly two-thirds of this expansion, the ecosystem is fracturing, with new OS contenders carving out regional footholds and formerly dominant platforms entering decline.
It added that Android TV, Google’s flagship video platform, will expand dramatically, powered by a wave integrations and sustained retail adoption. “But cracks are showing, with Chromecast OS is set to vanish entirely by the end of the forecast, and unlicensed AOSP forks are losing favour amid rising content security demands,” the report said.
Meanwhile, Rethink noted that HarmonyOS (a forked Android variant developed by Huawei) has quietly built a domestic empire in China, projected to reach 932 million units globally by 2030.
The report also asserts that RDK, once heralded as the open-source answer to Android’s dominance, will see its global installed base peak during the period, before contracting to 66.5 million. Its legacy in North American cable deployments is fading, and international traction remains sporadic.
Annual smart TV sales are expected to continue to drive growth, climbing to 3.76 billion in 2030, while CTV device sales will decline slightly to 440 million, reflecting a shift toward integrated experiences.
BBC appoints Rhodri Talfan Davies as Interim Director General
The BBC Board has confirmed that Rhodri Talfan Davies will act as Interim Director-General, after Director-General Tim Davie officially stands down on 2 April 2026. In doing so, the organisation has revealed that the process to appoint a new Director-General is underway.
Sky unveils plans for major redevelopment of Livingston campus
Sky has confirmed plans for a major investment in an expanded Scottish office in Livingston, having submitted a full planning application.
Christian Vesper steps down as Fremantle’s global drama and film CEO
Christian Vesper is to step down from his position as CEO of Global Drama and Film at production and distribution group Fremantle.
WPP launches single global production platform
Ad agency group WPP has launched a single production brand, WPP Production, to house its global production capabilities and teams.
Base FX opens London studio
Base FX, one of Asia's leading visual effects and animation studios, has opened a London studio as part of a strategic expansion into the European market.
