Michael Burns provides a whistle-stop tour of some of the latest AI tools for post-production, and explores how post houses are cautiously approaching the technology.
We’re all familiar with trailblazing GenAI models such as ChatGPT, Midjourney, and DALL-E. However, the tools being rolled out for post-production and media workflows are less about standalone generative outputs and more focused on enhancing creative processes. These tools rely heavily on advanced machine learning systems, which power everything from content analysis to automation, enabling more efficient and creative workflows.
Adobe Firefly is a suite of GenAI tools tailored to creative applications within the Adobe ecosystem. Leveraging cloud-based processing and pre-trained models, Firefly ...
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YouTube’s Marc Heufelder: Moving to the front of the pack
IBC2026 Conference: Marc Heufelder, Country Manager, Product Partnerships DACH, YouTube, explains how YouTube is increasingly collaborating with broadcasters.
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IBC2026: What to look out for on Day 1
From 11 to 14 September 2026, IBC2026 will open its doors to the international media and entertainment industry.
IBC2026: Creating meaningful opportunities for start-ups, students, educators, and innovators
IBC2026 is set to tackle the media and entertainment industry’s talent shortage this week, with several initiatives designed to give students the chance to attend the show, meet industry professionals and start building connections for their careers.
IBC Accelerator: Agentic AI for live sports
With an eye on the future, this IBC Accelerator plans to move beyond isolated use cases and demonstrate how agentic AI can be applied across the full live media value chain, from automated production tasks to highlight generation, personalisation, and monetisation.
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Innovation Awards: Stories behind Content Everywhere finalists
The Content Everywhere finalists in this year’s IBC Innovation Awards run the gamut across: a giant DTV+ implementation project in Brazil; the Premier League’s connected fan experience; and the AI-generated phenomenon Tilly Norwood. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, reveals why.
