Michael Burns provides a whistle-stop tour of some of the latest AI tools for post-production, and explores how post houses are cautiously approaching the technology.
We’re all familiar with trailblazing GenAI models such as ChatGPT, Midjourney, and DALL-E. However, the tools being rolled out for post-production and media workflows are less about standalone generative outputs and more focused on enhancing creative processes. These tools rely heavily on advanced machine learning systems, which power everything from content analysis to automation, enabling more efficient and creative workflows.
Adobe Firefly is a suite of GenAI tools tailored to creative applications within the Adobe ecosystem. Leveraging cloud-based processing and pre-trained models, Firefly ...
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ProAV convergence: From control rooms to experience centres
Broadcast and proAV technologies are converging, creating flexible experience centres that can serve remote and on-demand audiences from shared production infrastructure.
Beyond the broadcast: Creating modern, multi-platform experiences
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Streaming’s discovery problem: Who will fix viewing fragmentation?
As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
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Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
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NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
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