Michael Burns provides a whistle-stop tour of some of the latest AI tools for post-production, and explores how post houses are cautiously approaching the technology.
We’re all familiar with trailblazing GenAI models such as ChatGPT, Midjourney, and DALL-E. However, the tools being rolled out for post-production and media workflows are less about standalone generative outputs and more focused on enhancing creative processes. These tools rely heavily on advanced machine learning systems, which power everything from content analysis to automation, enabling more efficient and creative workflows.
Adobe Firefly is a suite of GenAI tools tailored to creative applications within the Adobe ecosystem. Leveraging cloud-based processing and pre-trained models, Firefly ...
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This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.
