ITV Studios has confirmed The H Club Studio as the new location for its Daytime shows, Lorraine, This Morning, and Loose Women.
From January 2026, the new studio, in London’s Covent Garden, will see the ITV Studios Daytime label produce and broadcast almost 900 hours of live daily programming annually.
The new studio will be equipped with tech facilities, including a 360° set with LED walls. This is intended to maximise the use of the studio space and ensure a quick turnaround between shows.
To increase the sustainability of its shows, ITV will reportedly use one high-spec remote gallery to produce and broadcast all three live programmes daily. Additionally, any other productions wishing to use the space outside the Daytime transmission will do so. The remote gallery will be supplied by Gravity Media.
The central London location, in the former Hospital Club, is also expected to be convenient for booking and visiting guests.
Emma Gormley, Managing Director ITV Studios Daytime, said: "As we work towards more cutting-edge and efficient ways to produce Daytime shows in 2026, this move to The H Club studio offers state-of-the-art technology that we can use across our programmes to create shows that are distinctive, with a look and feel that are familiar to and loved by our viewers.”
The move to a new central London location was announced as part of wider production and scheduling changes to Daytime earlier in 2025. Plans were also outlined for Lorraine, This Morning, and Loose Women to be produced by one team with shared resources.
The Walt Disney Company and ITV recently unveiled a first-of-its-kind initiative to carry a selection of shows from each other’s UK streaming services in a bid to attract new audiences. Discover more here.
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