ITV Studios has confirmed The H Club Studio as the new location for its Daytime shows, Lorraine, This Morning, and Loose Women.
From January 2026, the new studio, in London’s Covent Garden, will see the ITV Studios Daytime label produce and broadcast almost 900 hours of live daily programming annually.
The new studio will be equipped with tech facilities, including a 360° set with LED walls. This is intended to maximise the use of the studio space and ensure a quick turnaround between shows.
To increase the sustainability of its shows, ITV will reportedly use one high-spec remote gallery to produce and broadcast all three live programmes daily. Additionally, any other productions wishing to use the space outside the Daytime transmission will do so. The remote gallery will be supplied by Gravity Media.
The central London location, in the former Hospital Club, is also expected to be convenient for booking and visiting guests.
Emma Gormley, Managing Director ITV Studios Daytime, said: "As we work towards more cutting-edge and efficient ways to produce Daytime shows in 2026, this move to The H Club studio offers state-of-the-art technology that we can use across our programmes to create shows that are distinctive, with a look and feel that are familiar to and loved by our viewers.”
The move to a new central London location was announced as part of wider production and scheduling changes to Daytime earlier in 2025. Plans were also outlined for Lorraine, This Morning, and Loose Women to be produced by one team with shared resources.
The Walt Disney Company and ITV recently unveiled a first-of-its-kind initiative to carry a selection of shows from each other’s UK streaming services in a bid to attract new audiences. Discover more here.
Film and TV Charity launches 2026 Looking Glass Survey
Kicking off the start of Mental Health Awareness Week, the Film and TV Charity has launched the 2026 Looking Glass Survey to analyse staff wellbeing experiences in the industry.
Sky extends Formula 1 deal in UK, Ireland, and Italy
Sky and Formula 1 have struck a multi-year agreement for the exclusive rights to broadcast Formula 1 race weekends in the UK, Ireland, and Italy through the next decade.
Framestore promotes Theo Jones to Creative Director of AI
VFX giant Framestore has promoted Theo Jones to the newly created role, Creative Director of AI.
Bectu calls for government intervention in Paramount–WBD merger
Film and TV industry union Bectu has called for the government to intervene in the proposed merger between Paramount Global and WBD, warning that the deal risks increasing insecurity for creative workers and further concentrating media power in the UK.
Open letter urges UK government to back campaign against on-set injuries
Senior leaders from the film, TV, and theatre industries have come together to urge the UK government to support a campaign to prevent on-set injuries.
Registered users only: Login
