SMDV has developed Cine, a softbox that focuses rather than diffuses light, concentrating output, narrowing the beam and reducing spill for greater directional control.
It offers the reach and control of a reflector while still being fast to adapt to real production changes.
Cine uses certified flame-retardant fabric and a heat-conscious structure engineered for 5,600W fixtures. It can work across major third-party lighting systems thanks to interchangeable mounts that can be changed by hand without screws or tools.
Its deep profile creates a narrower, more focused beam than a conventional softbox, with more usable light retained at the centre and carried over distance. The reflective interior uses a diamond-pattern fabric designed to manage reflections from point-source LEDs.
Also new is Cine Bounce 220, a portable ceiling light – a large-format modifier that creates broad, natural ambient light without depending on the height, colour or availability of a real ceiling. Its expansive bounce surface produces a wide field, soft falloff, minimal hotspot and natural wrap across subjects and backgrounds.
Stand Number: 12.F63
Company: SMDV
Zixi and Magewell expand collaboration
Live video delivery and workflow orchestration provider Zixi and Magewell, a developer of video capture, encoding and IP workflow hardware, have expanded their collaboration.
Avid expands partnership with Google Cloud
Avid and Google Cloud have expanded their strategic partnership, introducing browser-based Avid Media Composer, the company’s flagship video editing platform, and an upgraded content data platform.
3SS collaborates with t4h. on remote control
3 Screen Solutions (3SS) and remote-control specialist Tech4home (t4h.) are collaborating on a pre-integrated product designed to enhance entertainment user experiences (UX).
Bridge Technologies unveils AV sync assessment tool
A multiservice AV sync tool on show from Bridge Technologies offers sample-level accurate synchronisation assessment within the VB440 production probe.
Statmux boosts multi-stream encoding
Spin Digital is previewing the latest features and improvements to its HEVC and VVC encoders At IBC, for VoD, Live and Ultra-low-latency applications, including new functionality for its Spin Enc Live encoder.



