Adrian Pennington explores the many and varied lighting considerations for shoots within an LED volume where the ambition is to seamlessly marry virtual and real world environments.
If virtual production is to sell the illusion of what’s being filmed, the LED lighting and background environment must be merged with physical sets and practical lighting as seamlessly as possible.
An LED volume not only provides an extension of the scene environment it essentially acts as a massive light box. Light emitted by the walls can be used to create dynamic reflections that interact with the set and actors in real time. This lighting can be...
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Innovation Awards: Social Impact finalists deep dive
From UN-led dialogues on AI safety and ethics to automatic broadcast-grade sign language for live streaming, the Social Impact category is a tight race. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, analyses the judging panel’s top three competitors.
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Workflow transformation: “AI should be making broadcasting more reliable, not more creative”
With AI’s potential reach in broadcast and media growing all the time, David Davies speaks to leading companies about their adventures in AI and uncovers why they believe the greatest potential resides in humans’ full creative control over the new toolsets.
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IBC Content Everywhere: AI gets a reality check at IBC2026
From increasingly sophisticated monetisation strategies to progressively flexible business models, Content Everywhere companies map AI’s influence on the media industry and reveal their technological forecasts for IBC2026.
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Content Everywhere stages: Groundbreaking tech and real-world results converge
IBC2026’s Content Everywhere hub in Hall 5 will host nearly 200 exhibitors showcasing multi-platform delivery and monetisation innovations, alongside two stages of panel discussions and live demonstrations.
From AI production to immersive media: European innovators to watch at IBC2026
From generative production and AI-powered post-production to content discovery, immersive experiences and next-generation imaging, a group of EIT Culture & Creativity-backed ventures arriving at IBC2026 offers a snapshot of where European media innovation is heading next.
