The broadcasting industry is going through a rapid and significant change, driven by new technologies and shifts in how people consume content. The global video-streaming market was valued at $455.45 billion in 2022 and is projected to grow to $1,902.68 billion by 2030, while traditional viewership is decreasing. Audiences need to be more cohesive. In this article, we delve into these challenges and consider solutions through the lens of Gcore, a public cloud and edge computing pioneer.
The Distance and Delivery: Redefining Connectivity
In the broadcasting realm, where immediacy and engagement are paramount, the latency challenge is a formidable force to reckon with. Apart from the delivery method, when communicating with a distant server, sheer distance-induced latency, adding 1 millisecond per 96 km (60 miles), can notably degrade the viewer experience. In scenarios where real-time engagement is essential – the latency, hovering between 200 to 300 milliseconds, becomes a stumbling block.
Historically, satellite television was the most effective way to mitigate such challenges. It boasted an impressive 12-second delay during its heyday, significantly outpacing over-the-top (OTT) services...
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Getting streaming right is hard; keeping viewers is even harder
As the streaming industry increasingly fixates on capturing viewer attention, Mick McCluskey, Vice President of Product Management at Enghouse Networks, flags an oft-overlooked priority: a business infrastructure that encourages long-term loyalty.
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Personalisation is not just technology; it’s trust
As streamers race to learn more and more about their users, Tom Dvorak, Co-Founder of XroadMedia, suggests a different tack to personalise content feeds and promote subscriber loyalty.
The immersive supervisor: A new role for a new Hollywood
As production crews struggle to adapt to evolving immersive tech workflows, Matt Celia, Chief Creative Director and Co-Founder of Light Sail VR, consults his decade of experience to offer a profoundly human answer to this technological problem.
Co-producing across borders: “Authenticity has become part of the appeal”
Responsible for more than half of Iceland’s scripted TV output in the past five years, production company Glassriver has adapted to a changing media landscape, becoming experts in navigating international co-productions. CEO Andri Ómarsson explains how these international partnerships are now helping local stories travel further than ever.
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We must go upstream: The financial crisis facing film and TV
Film and TV Charity CEO Marcus Ryder shares his thoughts on the alarming findings from the organisation’s second Money Matters report.
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