As part of a rebrand that demonstrates its renewed focus on people, process and technology, Pebble Beach Systems is now trading as ‘Pebble’. The company has also launched a new responsive website ahead of its 21st year in business.


‘Discovering, designing, delivering’: The new look Pebble

Pebble was launched in 2000 and, nearly 21 years later it continues to develop an extensive portfolio of solutions to support a wide range of broadcast applications. Most recently, Pebble announced its next generation service-oriented technology platform, Oceans. Built for all clouds but equally happy on-prem, Oceans enables broadcasters to deploy, manage, host and upgrade their broadcast workflows and services from a single intuitive unified interface, now and in the IP future.

‘Discovering, designing, delivering’ is Pebble’s new vision of the future. Alison Pavitt, Pebble’s marketing manager, explains the thinking behind this new tagline: “Now more than ever, it’s clear that customers and partners are looking to build ongoing relationships with suppliers. The foundations for those relationships are built from the moment they first engage, and they strengthen throughout the lifetime of each unique project until the customer takes their system on air and then continues to be part of the Pebble community, participating in user group meetings and refreshing their skills at regular training events. That’s why we’re proud to feature our ‘discovering, designing, delivering’ message so prominently in our new branding. It reflects our commitment to building great relationships with our customers – it’s in our DNA.”

Pebble CEO Peter Mayhead said: “There are multiple reasons behind our decision to take the step to rebrand. The company has undergone a significant transformation in all areas. In addition to building on the strong financial performance in both 2018 and 2019, Pebble has communicated a clear mission and a strong set of values which we developed in a series of workshops which involved every member of staff. Our strength lies in our ability to leverage our people, our process and our technology to provide exceptional solutions to the broadcast community and, put simply, the old branding no longer reflected this. I’m proud to introduce our new look to the market today, and even more proud of the exceptional team at Pebble and their energy, optimism and drive, especially in this extraordinary year.”

The new website is now live at