Pixel Power has extended its range of graphics and playout products with StreamMaster Prime. 

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StreamMaster Prime: Is claimed to offer cost-effective master control and channel branding for playout

Built on its StreamMaster Media Processing platform, StreamMaster Prime is a flexible, turnkey appliance designed primarily as a replacement for individual devices (such as switcher, graphics and server) in a traditional architecture for branding, thematic channel playout and master control.

“Many of the broadcasters we talk to have told us that they are not yet in a position to move to an all-new, software-defined playout architecture, but that individual items in their legacy systems need replacing,” explained James Gilbert, CEO of Pixel Power.

“StreamMaster Prime gives them a single, cost-effective appliance, connecting over SDI, with all the usual automation interfaces, so it is a simple plug-in replacement for a life-expired master control switcher, video server or graphics inserter.”

The software licences for StreamMaster Prime are transferable, to make them future proof, “so when the broadcaster begins to migrate towards a new architecture or deployment model, the existing functionality can be transferred at no additional cost”, he added.

StreamMaster Prime is a dedicated appliance, capable of supporting automated branding graphics, multi-layer static and animated logos, clocks, text crawls, tickers, DVE moves and more. Options include dual-port video server, audio processing for multi-channel sound and master control functionality.

It is capable of autonomous 24/7 operation, with hardware or software user interface control panels also available. It is claimed to be plug-and-play with all major automation systems, through protocol emulation. Although it uses SDI I/O for simple integration, it can be upgraded to IP.

“This is a direct response to a real need from the industry,” added Gilbert. “It’s a standard appliance with sufficient hardware power to run the software applications likely to be needed, tailored to the user’s requirements. For those who need to keep a legacy broadcast chain running, or perhaps an outside broadcast truck needing motion graphics playback, it is a very welcome solution.”