Intelsat has been selected to continue distributing content for ViacomCBS Networks International (VCNI) in Central Europe, Eastern Europe and across the Asia Pacific region. The company says it was chosen for its unique ability to deliver managed media services, global coverage and integrated satellite distribution and terrestrial network.
VCNI delivers premium content through brands such as BET, MTV and Nickelodeon to a worldwide audience of billions across both traditional and emerging platforms.
In the Central and Eastern European market, VCNI harnesses the reach of Intelsat’s direct-to-home (DTH) platform on the 1 West video neighbourhood to deliver its premium programming. The Intelsat 1 West neighbourhood can reach more than 17.8m viewers across the region.
In Southeast Asia, VCNI leverages the Intelsat 19 (IS-19) satellite to serve its distribution affiliates, including cable headends, throughout the region. The IS-19 video neighbourhood can reach up to 70m viewers in Asia Pacific.
VCNI will also continue to utilise Intelsat’s terrestrial uplink services to distribute its video content across key Asian and Central and Eastern European markets, including remote and hard-to-reach areas.
Tim Schermerhorn, regional vice president of North America, Intelsat, said: “We are proud to once again be selected as the partner of choice by ViacomCBS Networks International in distributing their premium content. Intelsat is the first choice for major media companies requiring global distribution and managed media services. We are honoured that VCNI values the expertise and reliability inherent in Intelsat’s managed services that enable us to expertly deliver content anywhere in the world. Our managed services are underpinned by the integrated hybrid space and the IntelsatOne terrestrial fibre network, providing the highest quality access available to multiple platforms and teleports.”