Executing a direct-to-consumer distribution strategy depends on efficient technology, says Applicaster CEO & co-founder Jonathan Laor.
Has IBC come at a good time for the electronic media industry? Why is this?
IBC comes at a great time, as media executives continue to transform their entire workflows – from production through distribution. IBC has been able to recognise these changes and to manifest them in its layout. It really is possible for delegates to “walk through” the advances year after year.
What do you think are the key developments in, or threats to, your market sector at the current time?
As direct-to-consumer distribution becomes more complex, executing a strategy and making changes to it has more and more dependency on technology and code lines. Companies that lack budgets the size of Netflix’s fall back from an offensive market leadership position, into a defensive “catch-up” mode. This does not build sustainable competitive advantages of the kind national and regional media companies need in order to retain and grow market shares.
Why should delegates visit your stand at IBC?
Applicaster’s app management platform Zapp sits at the centre of direct-to-consumer distribution apps, connecting beautiful UI to endless integrations with workflow elements through its marketplace and open APIs. We really have few if any identical competitors on the floor. Applicaster provides the lines, the ‘virtual wires’, that connect all other booths and their technologies to one another, and that make sure they interoperate and look amazing in the hands of the end consumer. Zapp removes the painful ‘vendor lock’ media executives experience, and instead gives speed and flexibility to executives and development teams alike.
Jonathan Laor is CEO & Co-Founder of Applicaster
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