- DAZN expands OTT streaming service into more than 200 countries and territories
- Service set to launch in the UK on 2 May with Canelo Alvarez fight
- “Most of the world will have access to DAZN and its unmatched schedule,” says DAZN chairman
OTT sports streaming platform DAZN will expand into more than 200 countries and territories with significant investment and international rights confirmed.
The first phase of DAZN’s global expansion is an English-language service dedicated to boxing which will build on the company’s past investment in the sport over the last two years.
DAZN which has been dubbed the Netflix of sports is set to launch in the UK on 2 May as part of its global expansion that will rival the likes of Sky and BT.
The streamer holds international rights to many of the world’s top promotional companies including Golden Boy Promotions, Matchroom Boxing USA and GGG Promotions.
Fighters including Canelo Alvarez and Gennadiy ‘GGG’ Golovkin will be part of a robust year-round portfolio of premium fights and original programming on the new service.
DAZN group executive chairman John Skipper said: “Beginning this spring, most of the world will have access to DAZN and its unmatched schedule of boxing events.
“Our roster of championship fighters represents some of the world’s most popular athletes and we’ll be working with them to stage spectacular international events for years to come.”
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To date, DAZN has debuted services in nine countries – Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States – across four continents.
The DAZN app will be available globally on most internet-connected devices, including smartphones, tablets, laptops, PCs, and living room devices such as smart TVs, streaming sticks and game consoles.
The pricing will be specific by market and announced in the coming weeks with its service differing from traditional streamers and offering prices for monthly users over the more common pay-per-view,
The company said that fans outside of DAZN’s existing markets that are interested in gaining early access to the service via the DAZN beta community, registration is open at DAZN.com with official invites to be sent out later this month.
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In addition, to live sporting events, DAZN offers an ever-growing archive of classic fights, athlete features and a slate of original programming featuring 40 DAYS, The Making Of and One Night.
DAZN executive vice president Joseph Markowski said: “Since our launch in 2016, we’ve seen an encouraging level of interest around our key events from both international fans and potential partners, which highlighted the opportunity to capitalize on our existing rights portfolio within boxing to fuel our expansion.
“Establishing DAZN as the global home of fight sports is just the first step and we couldn’t think of a better attraction for our inaugural event than Canelo’s traditional Cinco de Mayo Weekend fight.”
In a report from Variety, the global launch has fuelled speculation in the UK that DAZN could enter the bidding for rights to the Premier League which have previously been wrangled by BT and Sky, with Amazon recently entering the market.
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