ITV and the Professional Darts Corporation (PDC) have agreed a new three-year deal until 2028, expanding ITV’s live darts coverage.
The deal will see PDC events continue to have free-to-air coverage in the UK across ITV4 and ITVX.
It encompasses high-profile PDC events, including the World Masters, UK Open, European Championship, Players Championship Finals, all World Series of Darts global events, and the World Series of Darts Finals.
The new deal will also see PDC manage the production of all ITV-broadcast events, with continued linear coverage on ITV4 and simulcast on ITVX.
It comes at a time when darts has enjoyed a surge in interest from a new generation of fans thanks to the success of players like Luke Littler.
Matt Porter, Chief Executive of PDC, said: "With more buzz around darts than ever before, we are pleased to be able to deliver free-to-air coverage of so many of our popular events to UK fans."
Niall Sloane, Director of Sport at ITV, said: "We are pleased to expand and extend our live darts coverage here at ITV Sport, as we look to keep the biggest events in professional darts free-to-air for the UK audience to enjoy."
The deal adds to ITV Sport’s rights portfolio, including all England Men and England Lionesses tournament qualifiers, UEFA Nations League fixtures, the Men’s FIFA World Cup 2026, the FIFA Women’s World Cup 2027, Men’s UEFA Euro 2028 and the Men’s FIFA World Cup 2030, as well as the Guinness Men’s Six Nations Championship, ITV Horse Racing, British Touring Cars, FIA Formula E, the English Football League, and the Carabao Cup.
The Walt Disney Company and ITV have unveiled a first-of-its-kind initiative to carry a selection of shows from each other’s UK streaming services in a bid to attract new audiences. Discover more here.
IBC launches study to map the media technology talent pipeline
IBC has launched How Did You Get Here?, a study designed to better understand how people enter and build careers in media technology.
Netflix kicks of landmark distribution deal with France’s TF1
Leading French broadcaster TF1’s live channels and streamer TF1+ are now available on Netflix’s platform in France following a landmark distribution deal between the two companies.
UK government sets out plans to give prominence for PSB news on social media
The UK government has set out plans to make social media platforms such as YouTube and Facebook give greater prominence to news from public service media.
Warner Bros. Discovery teams with AWS for agentic AI ad-tech
Warner Bros. Discovery (WBD) has partnered with cloud provider Amazon Web Services (AWS) to develop its next-generation advertising experiences built with AWS agentic AI.
Active International picks Comcast Technology Solutions
Comcast Technology Solutions (CTS) has announced that Active International, the global media and corporate trade group, is using Comcast AdFusion to modernise and scale its broadcast ad traffic and creative distribution operations.



