Eurosport looks to “service the superfans”

Eurosport wants to use its $2bn deal with the PGA Tour to create an Amazon-style golf platform for superfans, according to its EVP and MD of Eurosport Digital Ralph Rivera.

Speaking during a Track Headliner session on Sport, Rivera said that it would use the 12-year PGA deal to “take the sport to the next level” by developing a global lifestyle platform around the sport. Eurosport parent company Discovery acquired worldwide rights to PGA events outside the US in January.

“Our strategy will be to service the super fans and service the vertical. Digital success is a progression. It’s not a website or an app or even a product. You need to go beyond that and establish yourself as a platform that fuels a whole ecosystem,” he said.

He added that Amazon was…