- T-Mobile customers to receive free annual subscription to Quibi
- “Quibi and T-Mobile are a perfect match — we’re both changing our industries,” says Meg Whitman
- T-Mobile customers will also get access to the first US 5G network at no additional cost
T-Mobile and Quibi have inked an exclusive US distribution deal enabling its customers to have a year’s free access to the upcoming short form content platform.
Quibi, the mobile-first video content platform founded by Hollywood media mogul Jeffrey Katzenberg and led by Meg Whitman, is set to launch on 6 April with original programming that is specifically designed for watching on a smart phone in 10 minutes or less.
According to T-Mobile more than 85% of video streamed on its US network is short-form content and with Quibi’s content offering the likes of Jennifer Lopez, Reese Witherspoon and Sophie Turner, the newest streaming player is set to cause waves in the market.
- Read more: Can Quibi crack the short form market?
Meg Whitman, chief executive, Quibi said: “Quibi and T-Mobile are a perfect match – we’re both changing our industries by giving our customers what they want in truly unique and innovative ways.
“Since Quibi is built for an optimal mobile experience, we chose T-Mobile as our exclusive wireless launch partner. With the only nationwide 5G network, T-Mobile was the obvious choice for our customers.”
T-Mobile customers with two or more voice lines at standard rates on Magenta and One plans with taxes and fees included – along with discounted First Responder, Military and Magenta Plus 55 plans – or small business customers with up to 12 lines, will score a subscription to Quibi, which is priced at $4.99 to be included in their plan at no added cost.
Customers can sign up between now and 7 July to get Quibi added to their plan.
Mike Sievert, president and CEO of T-Mobile, added: “T-Mobile customers have always been ahead of the curve – streaming more data, watching more mobile video – so when we first heard about Quibi, we knew our customers would love it!”
He added: “With more of us staying home right now, Quibi’s never been more needed. It comes on the scene with a totally different experience, made for mobile, quick to watch and as entertaining as anything you’ve ever seen.”
In addition to Quibi, T-Mobile customers will also get access to the first US 5G network at no additional cost. T-Mobile’s 5G network already covers more than 200 million people, 5,000 cities and towns across the US, and the company said it is continuing to grow as it turns on more 5G cell sites.
This week, US telco giants Sprint and T-Mobile officially completed a $26 billion merger.
With the merger closed, the combined company plans to blend the T-Mobile foundational layer of 5G with Sprint’s 2.5 GHz spectrum “to create a broad and deep nationwide 5G network for everyone”.
The newly combined parent company is called T-Mobile, and Sprint will no longer trade on the New York Stock Exchange.