Content Everywhere exhibitors provide some of their thoughts on what the current trends are in the TV apps and content market — and how content providers should set themselves apart in order to retain audience engagement.
Set-top box (STB) software provider 3 Screen Solutions (3SS) and connected home products specialist Skyworth Digital are supporting new 4K STBs launched by Austrian national broadcast network operator ORS for its hybrid simpliTV service.
In this session from IBC Digital 2021, we delved into what broadcasters and video service providers need to consider to compete in the ’TV as an App’ market. This video is now available to watch here on-demand.
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