However, Toumazis explained there is a long way to go before big network television shows would appear on the likes of Facebook Watch. 

“There is no evidence that Facebook is going to commission programming in that way,” Toumazis said.  

The business models will change, so making sure you know who your customer is and what your end-game is, is critical Toumazis explained. 

Tom Toumazis MBE

Chairman, TVbeat and Fusebox Games

Tom Toumazis MBE is a founder investor and Chair of three start-ups, TVBeat, Tagsmart and Fusebox Games. In December 2015 was appointed as the LADbible’s first Non-Executive Director. He spent his early career within advertising sales at ITV, Eurosport and Emap. He made the transition into TV and film programme sales, marketing and distribution in 2001 as EVP of Disney-ABC Television for EMEA. In 2009 Tom was appointed Chief Commercial Officer of Endemol Worldwide, joining the main Board.

Read more Using data to understand audiences

Tom Toumazis joins Hambro Perks Chief Executive of Digital Media Kate Burns in a discussion on the need to start commissioning digitally to reach young audiences.