IBC2022: “The customer is king” – not only when it comes to shopping, but also when it comes to developing innovative digital products. No one can give you better feedback than your customers themselves – why not ask them from the start? Understanding and engaging your target audience at an early stage of product development is critical to ensuring that the customer experience is no longer a guessing game but becomes an insight-driven strategy with real user impact.
With experience from Testbirds’ global Crowd, Natasja and Sebastian dig into knowledge and learnings, and share how seemingly unimportant factors can be significant decision makers and why you should never stop questioning the status quo.
Panel:
Natasja Wandel, Sales Development Representative - Testbirds
Sebastian Pendry, Sales Development Representative - Testbirds
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IBC365 caught up with a panel of industry voices on the importance of getting the global community together, ‘everyone in one place’ at shows like NAB and IBC.
Nominations are now open for the prestigious IBC2024 Innovation Awards.
A busy NAB showed above all that innovation in media and entertainment hasn’t slowed with exhibits on the show floor incorporating AI, prioritising net-zero and integrating with the cloud.
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IBC365 asked broadcasters, consultants and vendors about the dominant and emerging tech trends they were seeing at NAB and in their sector. While GenAI had undoubtedly been the buzzword at the show, participants referenced the widespread adoption of IP tech, the integration of AI-powered tools with current workflows, interactive TV, ...
IBC365 spoke with broadcasters, consultants and vendors about the biggest challenges facing the M&E and tech industries. Responses covered the management of customer expectations, dealing with the fallout from the streaming wars, biases in competition and regulations, a lack of knowledge sharing around sustainability, IP engineering/technical issues, managing costs in ...
Jonathan Morgan, Senior Vice President of Product and Technology at Perifery, explains how the industry is shifting from problematic offline/nearline archive technologies to cloud-based storage solutions.
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
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