Ben Keen, Consultant
Marie Fenner, SVP of Analytics, EMEA - Piano IO
Andy Isaacs, Head of Data & Analytics - UKTV
IBC2022: As Netflix explores an ad-supported tier, the future of streaming appears to be shifting.
On the other side, traditional broadcasters like UKTV, are looking at wider opportunities to generate revenue from their brands and content beyond TV and AVOD.
In this session, hear from Piano and UKTV about how a strong data-informed culture drives decision-making across UKTV’s entire ecosystem—and allows them to deliver better user experiences that increase revenue.
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