At IBC2022, this session explored the factors that make for a good user experience; where good UX is created; the importance of delivering consistent experience across different screens and how analytics solutions can shed insight on areas for improvement.

The panel also discuss:

• How can Pay TV Operators differentiate with UX & content discovery?

• What are the key factors of a good technology strategy for Pay TV Operators?

• What are the next screens and devices that users will spend time with?

• What will the future of entertainment look like?


Tim Mulligan, Executive Vice President and Research Director - MIDiA Research


Pierre Donath, CPO & CMO - 3SS

Marko Hiti, Chief Marketing Officer - UniqCast