Artificial intelligence (AI) takes centre stage in the latest IBC365 Tutorial series as we discover how the technology is being deployed throughout the media and entertainment (M&E) industry and learn more about two current applications in streaming and production.

The proliferation of AI technologies has created significant opportunities for the M&E industry yet many struggle to navigate the complexities of implementation effectively. These bite-sized tutorials provide a glimpse into how organisations are currently using and piloting AI, along with a look to the future, to help identify and draw out adoption strategies for the technology.

Episode 2: Anshul Kapoor, Head Media Solutions, Google Cloud 

Anshul Kapoor discusses the challenges and nuances of content discovery on streaming platforms, and how media companies can better personalise their content to their audiences’ needs using AI. Viewers will gain a better understanding of how to achieve personalisation at scale through improved recommendations and search.


AI - Episode 1: Maureen Kerr, Partner, Arthur D. Little - Generative AI and its impact

In this tutorial, Maureen Kerr explores generative AI (GenAI) and its immense impact on the media and creative industries. You’ll delve into the current state of GenAI experimentation, the technology behind it, and the challenges and opportunities it presents, using current examples from prominent media brands.

AI - Episode 3: Rich Welsh, Senior Vice President of Innovation, Deluxe - Gen AI in practice - deep dive on deep fakes

Deep fakes are all around us, major elections across the world have triggered an upsurge in their prevalence. But how do we make good use of this technology for movies and TV? This episode explores the current state of GenAI for video and practical uses, and takes a deep dive into voice cloning, AI-assisted dubbing, and lip synthesis.



People & Purpose - Episode 1: Rebecca del Tufo, Co-Founder and Director of Screencraft Works

The ScreenCraft Works Cross-Border Mentoring Scheme provides structured career development with an international outlook, to enrich careers in film, TV and online work.

The scheme matches under-represented production and post-production talent with international mentors, to share knowledge and experience, widen employment and peer-to-peer networks and bring new cultural perspectives to the mentoring groups’ local and international productions.

In this tutorial, Rebecca del Tufo, Co-Founder and Director of Screencraft Works, shares the what, why and how of mentoring. You’ll gain a deep understanding of how to set up a mentoring scheme and what it entails, and learn how the process supports the industry and what the impact is.

People & Purpose - Episode 2: Laurence Clark, Chairman of the Board, TripleC - TV Access Project

Launched in August 2022, the TV Access Project (TAP) is an alliance of 10 of the UK’s biggest broadcasters and streamers who have pledged to work together to create a substantive and permanent structural shift in the TV industry to ensure access provision for disabled talent.

Its vision is to see full inclusion by 2030 – that is to say, a television industry where no disabled talent is ever excluded because barriers have been removed and equity created. At its heart, TAP is an ambitious co-creation between disabled people and the wider industry to deliver sustainable solutions with buy-in for and from everyone.

In this tutorial, Laurence Clark, Chairman of the Board, TripleC, outlines what TAP is, and what are the five A’s to help you ensure the full and equal inclusion of deaf, disabled and/or neurodivergent talent.

People & Purpose - Episode 3: Calculating, reducing and improving your impact on biodiversity – BAFTA albert

In September 2023, BAFTA albert launched a new biodiversity guide which aims to help productions reduce their impact and explore ways of becoming nature-positive.

Featuring Kirstie Shirra, Sustainability Consultant, albert, this tutorial is designed for anyone who is working in the screen industry and wants to reduce their impact on biodiversity in every area of production, from planning to props.


Esports Tutorials

IBC365 kicked off its series of bitesize tutorials with speakers from Staffordshire University’s £2.9 million expanded esports provision discussing the growth of esports, the future potential for broadcast solutions and the cutting-edge technology used in the University’s brand-new arena.

Esports: Episode 1: Where are we now?

Phil Cooke, esports lecturer at Staffordshire University takes a look back at esports’ humble beginnings, through to the decisive turning point for esports in the 1990’s and its rapid development through the 2000s.

Read moreHighest Impact Topics Explored in New IBC365 Tutorials