IBC2022: 5G, ATSC3.0, OTT/SVOD, LIVE sports, virtual production, smart audience engagement and enhanced business models…the pace of evolution in the past three years was breath-taking. The industry now requires new thinking to stay connected to the audience. This panel discuss what strategies are working right now as well as initiatives and ideas to improve the television experience in the next five years.
Moderator:
Allan McLennan, Chief Executive / Global Head of M&E Industry - PADEM Media Group
Panel:
Archana Anand, Global Chief Business Officer - ZEE5 Global
Del Parks, President of Technology - Sinclair Broadcasting
Simon Crownshaw, Worldwide Strategy Director Media &Entertainment - Microsoft
Anne Schelle, Managing Director - Pearl TV
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IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
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