All viewing experience articles

  • Webinar-Understanding-the-media-consumer-through-data-A-single-customer-view-of-the-world-Webinar-IBC (2) 3x2
    Industry Trends

    Consumer Data and ROI - A Balancing Act


    It has never been more important to understand your customers, a fact that media and broadcasters have always been well aware of, and in today’s digital environment there are many ways of slicing that cake, discovers Mark Mayne.

  • multi-service discovery at the centre of the viewer experience

    Putting multi-service discovery at the centre of viewer experience


    IBC2022: TV operators are best placed to deliver on the pressing viewer need to bring together broadcast and OTT viewing experiences. But bringing a unified view is next to impossible with so many TV sources to manage. This session looks at how a multinational TV operator working alongside a global ...