This brief addresses the need for media, entertainment and advertising providers to meet rising consumption demand.


By 2020, 64% of all internet traffic will cross content delivery networks.

Media, entertainment and advertising providers need to accelerate their real-time product delivery to meet rising consumption demand, open up new markets and drive greater revenue.

To expedite this transformation and meet the growing digital demands, IT needs to re-architect for the digital edge to better leverage new technologies and integrate processes, data, analytics and new channels to capture consumer product data.