All Data analytics articles
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NewsFrance hits Google with $167M fine for online advertising breach
The French competition watchdog has fined Google $167 million for abusing its power over the treatment of advertisers and its “opaque” business practices.
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Executive Interviews
Martin Sorrell: “Faster, better and cheaper”
Founder and executive chairman of digital advertising and marketing services company S4 Capital, Sir Martin Sorrell spoke to Alana Foster on harnessing digital to grow globally, whilst managing expectations and opportunities.
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News
“Record breaking” BBC iPlayer views & Sky studios partners Merman Television
2-6 Dec: Your guide to what’s happened this week in the media, entertainment and technology industry.
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News
OTT audience measurement platform launched in India
An audience measurement platform for India’s content creators, platforms, brand owners and media planners has been launched by data insight firm Kantar in partnership with VTION.
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Industry Trends
Esports: Overcoming the pitfalls of production
From measuring audience metrics to platform and tournament sponsorship, monetising esports is not without its challenges. IBC365 speaks with industry experts on tactics for broadcasters to deliver live esports production.
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News
DPP develops IMF for advertising
The Digital Production Partnership (DPP) has developed of a proof of concept to show how component-based workflows using the interoperable master format (IMF) can be applied to advertising.
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Technical Papers
Understanding the effect of content type on the value of OTT audiences
In this paper, Vimeo discusses the ways in which content variation affects key aspects of OTT, including subscriber monetisation, viewership, and content management.
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Technical Papers
Networked collaborative recommendation architecture
In this paper, VTT Technical Research Centre of Finland explores architectural models for a recommendation engine network and a conceptual view of an ecosystem-based on them.
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News
Facebook agrees $40m settlement over ad engagement lawsuit
Facebook has agreed to pay advertisers $40 million to settle a class-action suit which accused the media giant of exaggerating video ad engagement metrics.
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Industry Trends
New broadcasters: Zeitgeist of our time
Global digital media publishers are defining broadcasting with 80% of audiences opting for video, according to Vice and Refinery29 executives who discussed the power of harnessing platforms and chasing niche audiences.
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News
YouTube launches new ad service using AI to simplify video marketing
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
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News
Content and technology leaders combine to create an outstanding IBC experience
IBC2019 has been hailed a celebration of industry insights and excellence, with the world’s media, entertainment and technology industry once again gathering in Amsterdam to do business and forge connections.
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News
Facebook: Serendipitous value for video
IBC2019: Combining the reach of Facebook with its mix of content from publishers, creators and media partners from around the world, broadcasters were called to “optimise” and add value by incorporating the Facebook Watch ecosystem.
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Video
Video Panel Interview: Max Métral, Damien Cullen, George Aivazoglou and Simon Eicher
IBC2019: Experts from the FA, F1, ESL and Eurosport discuss using data in sport broadcasting
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News
Cracking the African market: Dice, slice and then price your content
IBC2019: How do you crack the burgeoning Sub Saharan African TV market? By making it accessible and affordable, according to Clare Kandola, chief executive of content consultancy the Vidya Collective.
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Video
Content marketing: Authenticity is key
IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.
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Executive Interviews
Interview: Marion Ranchet, Roku
The ability of aggregated TV services to target specific audiences and measure their response combines the beauty of TV with the brains of digital, says Roku’s Marion Ranchet.
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Industry Trends
The keys to success in a digital age
IBC2019: Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future.
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Executive Interviews
Sharpening AI for profit in the Brazilian market
In charge of analytics for Brazil’s huge TV Globo, Carlos Octavio wades into rivers of data while striving to transform a corporate culture.
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Thought Leadership
Innovative ecosystem play
Following an era of rapidly changing technology, virtualisation and SDN/ NFV, 5G is now redefining businesses across the globe, writes Tech Mahindra global head of innovation Nikhil Malhotra.
