All Data analytics articles
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Industry TrendsAnalyst review: Facebook, Google face ad revenue losses & SVOD market predictions
IBC365 rounds up pivotal analyst research from across the media and broadcast industry.
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Thought Leadership
How the coronavirus outbreak is affecting the broadcast and media industry
The Covid-19 pandemic means almost a quarter of the world’s population is on lockdown. Here, IABM head of insight and analysis Lorenzo Zanni looks at some of the effects on the media and broadcast industry.
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Industry Trends
The cost of the coronavirus
As coronavirus continues to spread around the globe, the financial impact is being felt by the media and tech sector through event cancellations, abrupt drops in ad revenue, share price falls, and disruption to production schedules.
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News
Barb teams up with IPA TouchPoints to tap audience behaviour
Broadcast Audience Research Board (BARB) has launched an integrated partnership with IPA TouchPoints, the organisation behind the cross-media-device database, to help its clients to understand more about its viewers.
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News
Industry moves: Disney, Endemol Shine and Discovery
IBC365’s update on new company appointments, resignations and restructures across the content and broadcast industry.
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News
TV to drive traditional media ad revenue growth in 2020
Traditional media is set to see growth in advertising revenue for the first time since 2011, but TV is now generating less revenue than the Google/Facebook ‘duopoly’, according to the US-based World Advertising Research Center (Warc).
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Executive Interviews
Is the TV and film rights market ripe for disruption?
The founder of online programme sales platform Vuulr Ian McKee tells Tim Dams about the Singapore-based business’ plan to cut the cost, time and complexity of buying and selling content.
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News
UK Google users to lose EU GDPR protections
With Brexit negotiations underway, Google has confirmed it will shift the data and user accounts of its British users from the EU to the US, eliminating privacy protections put in place by European regulators.
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Industry Trends
Wilder vs Fury II: Fight night set to KO PPV records
Boxing heavyweights Deontay Wilder and Tyson Fury are set for a championship clash in Las Vegas this weekend. But the real winners could be the broadcasters set to air the epic rematch, writes Ross Biddiscombe.
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News
Technicolor unveils new financial strategy
Technicolor has unveiled a new strategic plan that aims to see the company boost its capital structure and strategic flexibility between 2020 and 2022.
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News
IABM opens up entries for NAB BaM Awards
IABM, the international trade association for broadcast and media technology suppliers, is calling for entries for the 2020 NAB Show Las Vegas BaM Awards.
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Industry Trends
Super Bowl LIV ratings mount comeback for NFL ahead of rights negotiations
Super Bowl 2020 saw a slight increase in viewing figures for the American Football showpiece for the first time in four years – good news for the NFL ahead of another round of rights negotiations writes Ross Biddiscombe
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News
Apple earnings & Disney invests in live production with Secret Cinema
27-31 Jan: Your guide to what’s happened this week in the media, entertainment and technology industry.
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News
EC criticises Saudi Arabia over BeoutQ
The European Commission has accused Saudi Arabia of causing “considerable harm to European businesses” through its support of pirate sports channel BeoutQ.
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News
France hits Google with $167M fine for online advertising breach
The French competition watchdog has fined Google $167 million for abusing its power over the treatment of advertisers and its “opaque” business practices.
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Executive Interviews
Martin Sorrell: “Faster, better and cheaper”
Founder and executive chairman of digital advertising and marketing services company S4 Capital, Sir Martin Sorrell spoke to Alana Foster on harnessing digital to grow globally, whilst managing expectations and opportunities.
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News
“Record breaking” BBC iPlayer views & Sky studios partners Merman Television
2-6 Dec: Your guide to what’s happened this week in the media, entertainment and technology industry.
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News
OTT audience measurement platform launched in India
An audience measurement platform for India’s content creators, platforms, brand owners and media planners has been launched by data insight firm Kantar in partnership with VTION.
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Industry Trends
Esports: Overcoming the pitfalls of production
From measuring audience metrics to platform and tournament sponsorship, monetising esports is not without its challenges. IBC365 speaks with industry experts on tactics for broadcasters to deliver live esports production.
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News
DPP develops IMF for advertising
The Digital Production Partnership (DPP) has developed of a proof of concept to show how component-based workflows using the interoperable master format (IMF) can be applied to advertising.
