All Data analytics articles
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Industry TrendsHow We Built It: hayu’s AWS-based data and personalisation platform
OTT provider hayu has boosted its customer experience with tailored viewing recommendations using a system developed by Merapar that leverages machine learning algorithms.
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Industry Trends
OTT monetisation
The concept of a captive audience has assumed new meaning over the last 12 months as much of the world has experienced successive lockdowns. Whilst this was always likely to result in a significant increase in demand for streaming services, it has also prompted collaboration between service providers and vendors. ...
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Industry Trends
The tools for driving viewer engagement
In such a fragmented and competitive viewing environment, tools that can help broadcasters boost engagement with viewers are highly prized. IBC365 looks at some of the recent product launches that promise greater engagement.
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Industry Trends
Monetising streaming engagement
Streaming is often highlighted as a sure-fire way to boost viewer engagement, and with the ability to stream live in the hands of all smartphone users, brands and content owners are increasingly going direct to consumers. But what are the essential tools and services for those seeking to monetise their ...
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Industry Trends
Ad tech round-up: Advertising innovation and content monetisation
Ad tech products, platforms and services are becoming increasingly more sophisticated, particularly as innovative approaches are required to drive up ad spending in the wake of the coronavirus pandemic. Anne Morris rounds up some recent launches.
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Video
Eluvio Content Fabric
IBC SHOWCASE: Neither cloud nor CDN, the Eluvio Content Fabric allows content publishers to distribute premium video globally including live, video on demand, and linear channels, direct to consumers and to business partners without CDNs, cloud stacks, transcoding services or databases.
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News
Next gen personalisation engines must deliver with “the speed of thought”
Broadcasters and OTT providers will need personalisation engines that move “with the speed of thought” if they want to add value and prevent churn, according to experts from Firstlight Media and ThinkAnalytics.
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Industry Trends
Rights management: pandemic pushes broadcasters to monetise archive content
With a dramatic reduction in the amount of live content including sports, broadcasters and other content creators are seeking to monetise ‘back-catalogue’ material more effectively, writes David Davies.
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Whitepaper
Next gen TV technologies now at bat in sports
IBC Showcase: ML, AI and next gen TV are driving the sports entertainment revolution: find out how to leverage opportunities in this Fincons Group whitepaper.
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News
UK ad spend sees ‘grave’ fall in second quarter of 2020
An unprecedented fall in UK marketing budgets as a result of the Covid-19 pandemic has been laid bare in the IPA Bellwether Report for the second quarter of 2020.
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News
UK creative industries “on brink of devastation” says Oxford Economics report
The UK’s creative industries are on “the brink of devastation” due to the Covid-19 crisis, and face a projected £74 billion fall in turnover and the loss of over 400,000 jobs this year.
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Industry Trends
JT-NM takes testing program virtual
Front-line vendors were due to conclude the third JT-NM Tested Program in Houston in March, but Covid-19 transformed the conversation on the project, writes George Jarrett.
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Industry Trends
365 playlist: Cyber security
Among the challenges broadcasters and platform owners face today is restreaming, credential sharing, ransomware and hacking of content and data. IBC365 rounds up insight and tips from experts on cyber security.
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Industry Trends
Analyst review: Facebook, Google face ad revenue losses & SVOD market predictions
IBC365 rounds up pivotal analyst research from across the media and broadcast industry.
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Thought Leadership
How the coronavirus outbreak is affecting the broadcast and media industry
The Covid-19 pandemic means almost a quarter of the world’s population is on lockdown. Here, IABM head of insight and analysis Lorenzo Zanni looks at some of the effects on the media and broadcast industry.
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Industry Trends
The cost of the coronavirus
As coronavirus continues to spread around the globe, the financial impact is being felt by the media and tech sector through event cancellations, abrupt drops in ad revenue, share price falls, and disruption to production schedules.
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News
Barb teams up with IPA TouchPoints to tap audience behaviour
Broadcast Audience Research Board (BARB) has launched an integrated partnership with IPA TouchPoints, the organisation behind the cross-media-device database, to help its clients to understand more about its viewers.
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News
Industry moves: Disney, Endemol Shine and Discovery
IBC365’s update on new company appointments, resignations and restructures across the content and broadcast industry.
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News
TV to drive traditional media ad revenue growth in 2020
Traditional media is set to see growth in advertising revenue for the first time since 2011, but TV is now generating less revenue than the Google/Facebook ‘duopoly’, according to the US-based World Advertising Research Center (Warc).
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Executive Interviews
Is the TV and film rights market ripe for disruption?
The founder of online programme sales platform Vuulr Ian McKee tells Tim Dams about the Singapore-based business’ plan to cut the cost, time and complexity of buying and selling content.
