All Data analytics articles
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Industry TrendsMWC2023: Netflix preaches cooperation not confrontation
Data debate between mobile operators and content creators/rights owners takes another step as Netflix uses MWC2023 keynote to lay out the media industry perspective, writes Adrian Pennington. Additional reporting and photography by Andrew Williams.
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Industry Trends
Generative AI and sustainability: Vital, but at a price
Featuring four of the 30 experts who helped the DPP compile its ‘free to all’ annual predictions report, the webinar titled The Year Ahead in Media was a great taster event marked by the use of key 2023 lingo like ‘actionable insights’. DPP CEO Mark Harrison, led the event, reports ...
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Thought Leadership
How to Get Smart with Your Data by Understanding Metrics That Matter
How do you avoid endless days spent analysing data and trolling through dashboards packed with numbers that don’t seem relevant to your business? Well, the key question you need to ask yourself is what makes a metric matter.
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Technical Papers
IBC2022 Tech Papers: Automated content enrichment in sports broadcast
IBC2022: This Technical Paper discusses an AI application that impacts the entire workflow of collecting and logging data from live sporting events, with a case study in cricket.
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Video
Synamedia at IBC2022 in Amsterdam
IBC2022: At IBC2022 in Amsterdam, Paul Segre, CEO, Synamedia, is joined by Jon Espen Nergård, Chief Technology Officer at Allente Nordic, to outline the companies’ merger news.
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Video
Mediakind at IBC2022 in Amsterdam
IBC2022: At IBC2022 in Amsterdam, Boris Felts, Chief Product Officer, Mediakind, outlined what the company was announcing at the show.
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Industry Trends
Artificial intelligence in broadcasting
Artificial intelligence (AI) in broadcasting is a rapidly expanding field, with considerable adoption in specific verticals
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Industry Trends
How We Built It: hayu’s AWS-based data and personalisation platform
OTT provider hayu has boosted its customer experience with tailored viewing recommendations using a system developed by Merapar that leverages machine learning algorithms.
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Industry Trends
OTT monetisation
The concept of a captive audience has assumed new meaning over the last 12 months as much of the world has experienced successive lockdowns. Whilst this was always likely to result in a significant increase in demand for streaming services, it has also prompted collaboration between service providers and vendors. ...
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Industry Trends
The tools for driving viewer engagement
In such a fragmented and competitive viewing environment, tools that can help broadcasters boost engagement with viewers are highly prized. IBC365 looks at some of the recent product launches that promise greater engagement.
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Industry Trends
Monetising streaming engagement
Streaming is often highlighted as a sure-fire way to boost viewer engagement, and with the ability to stream live in the hands of all smartphone users, brands and content owners are increasingly going direct to consumers. But what are the essential tools and services for those seeking to monetise their ...
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Industry Trends
Ad tech round-up: Advertising innovation and content monetisation
Ad tech products, platforms and services are becoming increasingly more sophisticated, particularly as innovative approaches are required to drive up ad spending in the wake of the coronavirus pandemic. Anne Morris rounds up some recent launches.
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Video
Eluvio Content Fabric
IBC SHOWCASE: Neither cloud nor CDN, the Eluvio Content Fabric allows content publishers to distribute premium video globally including live, video on demand, and linear channels, direct to consumers and to business partners without CDNs, cloud stacks, transcoding services or databases.
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News
Next gen personalisation engines must deliver with “the speed of thought”
Broadcasters and OTT providers will need personalisation engines that move “with the speed of thought” if they want to add value and prevent churn, according to experts from Firstlight Media and ThinkAnalytics.
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Industry Trends
Rights management: pandemic pushes broadcasters to monetise archive content
With a dramatic reduction in the amount of live content including sports, broadcasters and other content creators are seeking to monetise ‘back-catalogue’ material more effectively, writes David Davies.
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Whitepaper
Next gen TV technologies now at bat in sports
IBC Showcase: ML, AI and next gen TV are driving the sports entertainment revolution: find out how to leverage opportunities in this Fincons Group whitepaper.
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News
UK ad spend sees ‘grave’ fall in second quarter of 2020
An unprecedented fall in UK marketing budgets as a result of the Covid-19 pandemic has been laid bare in the IPA Bellwether Report for the second quarter of 2020.
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News
UK creative industries “on brink of devastation” says Oxford Economics report
The UK’s creative industries are on “the brink of devastation” due to the Covid-19 crisis, and face a projected £74 billion fall in turnover and the loss of over 400,000 jobs this year.
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Industry Trends
JT-NM takes testing program virtual
Front-line vendors were due to conclude the third JT-NM Tested Program in Houston in March, but Covid-19 transformed the conversation on the project, writes George Jarrett.
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Industry Trends
365 playlist: Cyber security
Among the challenges broadcasters and platform owners face today is restreaming, credential sharing, ransomware and hacking of content and data. IBC365 rounds up insight and tips from experts on cyber security.
