The Coalition for Content Provenance and Authenticity (C2PA) is an organisation developing technical methods to document the origin and history of digital media files, both real and fake.
In April 2022 a BBC news report claimed that Ukraine was behind a missile attack on a Donbas station that killed 57 people. The video opened with a BBC logo and had the broadcaster’s watermark in the corner. It was a fake, as a BBC Verify journalist pointed out on X but it was also a wake-up call to the broadcaster to do something about rising deepfake disinformation.
“Everyone was horrified to see the fake video but the only thing we could do was tweet denials,” said Laura Ellis, Head of Technology Forecasting, BBC. “For some it was the ‘Aha!’ moment when they fully realised we needed to do more.”
Fortunately, the corporation was already pioneering efforts to go beyond flagging deepfakes after the event and to show audiences the source of video it publishes up front.
“The work of BBC Verify is key in terms of fact checking and signalling to the audience if we’ve not been...
You are not signed in
Only registered users can read the rest of this article.
.png){kind=spacer}
Crystal Clear: Boosting speech intelligibility in media
For an issue that affects almost every television viewer, dialogue intelligibility remains surprisingly difficult to define.
IPMX, ST 2110, and the battle for the network
As the reach of the IP Media Experience (IPMX) initiative continues to grow, David Davies looks at the origins of the initiative, the areas it has achieved greatest traction to date, and what the future might bring.
Wimbledon 2026: ESPN gears up for record breaking year
ESPN is the biggest international broadcaster for Wimbledon for which it is paying around $95m annually for exclusive rights in the US until 2035 (from 2024). It’s a vital partner to the All England Lawn Tennis Club (AELTC) which own the Championship and which manages the host broadcast internally under Wimbledon Broadcast Services (WBS).
Content Everywhere: Accelerators for change
Content Everywhere companies are already in planning mode for this year’s IBC. Some will also have been working on, or at least taking note of, projects included in the event’s Accelerator programme.
Why media networks are being rewired for the speed of light
The elimination of OB trucks is just the start of the light revolution. For the media industry, a rewiring of the transport network from electrons to photons promises to unlock AI driven production, immersive formats, and globalised workflows while dramatically cutting energy consumption.
.jpg)
