- Liberty Global strikes Amazon Prime deal
- Rollout begins with Virgin Media in UK
- Amazon Prime to be available from summer
Virgin Media is set to be the first of Liberty Global’s European operations to offer Amazon Prime Video via its set-top box.
The “multi-year” deal between TV and broadband provider Liberty Global and Amazon will make Prime Video available to Virgin Media TV customers in the UK from the summer.
Liberty Global said the deal builds on its strategy of “combining the very best over-the-top online video apps and offerings from major streaming players, with its own world-class content and TV functionality, in a seamlessly-integrated experience”.
Liberty Global EVP and chief technology officer Enrique Rodriguez, said: “We’re excited to partner with Amazon to deliver its highly-popular content, including Amazon Originals and Exclusives, directly to our consumers.
“We know our customers want to see their favourite shows and programming on their big screen at home, and our partnership with streaming services like Amazon continues to make that happen.”
- Read more Interview: Enrique Rodriguez
Amazon Originals include The Marvellous Mrs Maisel, Tom Clancy’s Jack Ryan, The Grand Tour, upcoming Good Omens as well as some Premier League coverage.
Amazon Prime Video Europe vice president Jay Marine added: “We are excited that these shows and many others, award-winning movies and our forthcoming exclusive Premier League matches will all be available on Virgin Media’s V6 box for millions of Prime members across the country.”
- Read more Amazon seeks telcos to distribute video
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