SXSW London 2025
SXSW London 2025

SXSW London: Engagement, futurism and AI collide in East London

The inaugural South by Southwest London 2025 saw Shoreditch taken over by the US-founded creative festival brand, serving up a blend of business, tech and culture to an international audience, with delegates attending from 56 countries.

Encompassing a wide variety of physical venues, SXSW London also featured a diverse range of elements designed to woo the more than 20,000 pass-holders, from performances by Groove Armada and Erykah Badu, to a conference track bursting with top-tier technology representatives, celebrities including Idris Elba, Sophie Turner and Katherine Ryan, and even King Charles dropping by to take in the spectacle...

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IBC2026: What to look out for on Day 4

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As the final day of IBC2026 draws near, visitors seize the last opportunity of the year to network, solidify partnerships, and soak up the last of the available innovative learnings across IBC2025’s 14 halls

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