Cleeng is a Subscriber Retention Management (SRM™) platform designed for OTT services. The company believes that improving subscription processes is not enough to keep subscribers and grow. Cleeng’s SRM stack is deeply connected with the full subscriber journey and improves broadcasters identity management, payment, security, churn intelligence and customer care capabilities. Its products are used by market-leading brands like Foxtel, France Télévisions, Hearst, McFit, Sky and Sinclair Broadcast Group.
- Thought Leadership
Reasons why retention rate is such a hot topic
Focusing on long-term subscriber loyalty will help businesses to grow by building audiences incrementally, says Cleeng senior product director Luc Bleylevens.