The advent of cloud computing technologies means the broadcast industry is currently undergoing a seismic shift. This transition from traditional hardware-based setups to complex IT-centric systems is fundamentally altering the landscape of media production. Industry veterans Stuart Ray, the Head of Skills and Development at The IABM and Damon Neale, the Managing Director of consulting firm Mediate Solutions highlight the urgent need for a revamped approach to training and development within the industry.
The Growing Demand for Hybrid Skills
Both Ray and Neale identify a growing need for professionals who are well-versed in traditional broadcast technology as well as contemporary IT practices, with a special emphasis on cloud computing and IP workflows. According to Ray, the IABM’s courses dealing with IP, Video over IP, and IP and File-Based Workflows are the organisation’s most popular. He believes that this reflects a significant pivot towards IT-centric capabilities within the broadcast sector.
“It’s important to remember that the fundamentals of broadcast tech haven’t really changed - it’s still ultimately a process of transporting a signal from A to B,” - Stuart Ray, Head of Skills and Development, The IABM
Neale emphasises the scarcity of cross-functional expertise in the industry, “A lot of the public cloud providers are willing to provide solution architects to help design how to best deploy in their cloud,” he says. “They are often absolutely fantastic. The only problem is, they might not understand our industry. It’s incredibly difficult to find people that have a broadcast background and truly understand the cloud because there are such deep skill sets, knowledge, and experience required in each of them,” he says, highlighting the depth of the challenge...
You are not signed in
Only registered users can read the rest of this article.
.jpg)
Jen Smith, CIISA: "Bullying, harassment, and discrimination are what stifle creativity"
Jen Smith, CEO of CIISA, details how her vision for the future will stem the M&E industry’s £1.8bn annual losses in productivity by rooting out harassment across all levels of the business’s uniquely fragmented structure.
Touch the future: Immersive video will soon make its presence felt
As XR devices become more accessible and 6G wireless systems emerge, we’ll move from simply watching video to stepping inside it.
Securing the media supply chain: Protecting trust from lens to cloud
Today’s rapidly evolving media production technologies have enabled a new wave of creative workflows. With them comes a tsunami of corresponding infrastructure vulnerabilities.
From broadcast to braincast: A new frontier for AI-powered advertising
From neural interfaces to adaptive AR, brands may soon be capable of delivering messages that respond to real-time brain activity – creating powerful opportunities for engagement, but also raising critical questions about ethics, privacy, and trust. David Howell reports.
Can genAI unlock ad revenue for cash-strapped broadcasters?
The first AI-created adverts are coming to TV as broadcasters look to compete with social media. ITV and Channel 4 explain why they are now scaling up.
.jpg){kind=tracking}
.jpg)
