According to the company, ruwido’s user interface TICTACTILE. was created as an answer to the question of how to navigate the interface of a TV screen three to five metres away with the same emotional appeal we have when we interact with our smart devices.

Bringing the structure of the user interface to the navigation field of the remote control enables the fusion of the visual and tactile sense and thus supports the “synchronisation of mind and sense”, ruwido believes. 

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Ferdinand Maier CEO ruwido

Ferdinand Maier, CEO, ruwido, said: “TICTACTILE. means a provider can bring a branded ecosystem to the consumer via which they can market all the elements that make up a convenient home – without giving it all away to a third party like a smart speaker vendor.

”The living room is the ’campfire of the new age’, a safe place – and we need to respect that.

”Like other digital assistants, TICTACTILE. is a listening and learning system, but it only listens when given permission by the user.

”By giving the user back that control, ruwido has developed a unique and adaptable premium service that will enable our customers to offer quality propositions to consumers.”

ruwido is exhibiting at IBC2019 on Stand 1.D69