- Discovery launches dplay, an advertising video-on-demand service
- Dplay now available in ten global markets with more planned in near future
- Discovery GM: “Free streaming service will increase opportunities for advertisers to engage.”
Discovery has launched dplay, an advertising video-on-demand service combining content for Discovery’s six free-to-air channels for consumers in the UK and Ireland.
The ad-supported streaming service launched this week and includes content from Discovery’s free-to-air channels; Quest, Quest Red, DMAX, Food Network, Really and Home. Audiences will now be able to access shows live and on-demand.
This will bring the rollout of dplay now to ten global markets, with more markets coming on-line in the near future.
Discovery UK executive vice president and general manager of UK, Ireland, Australia and New Zealand James Gibbons said: “We have nearly doubled the size of our UK audience in the last two years – and increased our free to air scale from two to six channels.
“The launch of dplay is the next step in our strategy to deliver to British audiences the best real-life entertainment, whenever and wherever they want it.
“The free streaming service will also increase opportunities for advertisers to engage with audiences across multiple platforms.”
According to Discovery, the new service includes the most popular franchises from Discovery’s flagship free-to-air channels, with dozens of series available in boxsets.
Titles include Quest’s EFL Highlights and Salvage Hunters, Quest Red’s Katie Price: My Crazy Life and The Bad Skin Clinic, Really’s Ghost Adventures and Helicopter ER and Food Network’s Tom Kerridge: American Feast and Rachel Khoo: My Swedish Kitchen.
Dplay is available to download on web and App Stores and will be available on partner platforms and roll out on additional devices and platforms, in the first half of 2020.
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