Displays & Screens

Belgium’s Proximus launches new web app with 3SS support

3 Screen Solutions (3SS) said Belgium-based operator Proximus has launched a new web app to further enhance choice, convenience and reach for subscribers to its super-aggregated TV service Pickx

Live as of mid-September 2025, the new web-based service extends the reach of Proximus’ multiscreen React Native platform infrastructure engineered by 3SS and announced in 2024.

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Belgium’s Proximus launches new web app with 3SS support

According to 3SS, React Native is an important building block of Proximus’ Pickx applications strategy, offering an efficient approach to cross-platform software development.

By enabling the creation of apps for multiple operating systems and device types from a single codebase, React Native significantly accelerates deployment and streamlines integration with backend systems and other components, 3SS said.

Pradeep Thekkedath, TV platforms lead at Proximus, said: “Seamless cross-platform experience has been our guiding principle throughout the Pickx roadmap. The technology choices we made together with 3SS, powered by 3Ready, enable exactly that — along with significant development and operational savings, and a faster rollout of new innovations.”

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