Driving content into vehicles

Self-driving cars are an inevitability and will unlock the potential for vehicles to transform into a new market for immersive media.

It’s time to stop thinking of the car as a Jetsons-style entertainment pod. Autonomous vehicles are the next entertainment frontier and content producers are being urged to get in the fast line.

“Self-driving cars will turn us all into passengers and make the ‘moving living room’ a reality,” says Sol Rogers, CEO and founder of UK-based immersive content producer REWIND. “A media revolution is on its way.”

For the content industry, the car is a new revenue stream enabling new..

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