QVC to file for bankruptcy protection

The parent company of Quality, Value, and Convenience (QVC) Group and HSN, formerly known as Home Shopping Network, said it plans to file for bankruptcy after reaching a restructuring agreement with creditors. The news came via a delayed annual filing with the Securities and Exchange Commission (SEC).

The US-based TV company said in the filing that it expects to enter bankruptcy proceedings in the Southern District of Texas, with a plan to emerge within 90 days.

A forerunner of television shopping, QVC was founded in 1986 but has been forced to navigate a shift in consumer habits as traditional cable viewers switch to streaming platforms, and competition has grown from e-commerce platforms.

The company reportedly has debts of over $5bn. In March 2025, the company laid off 900 staffers as it consolidated its operations and planned a shift to live shopping on social platforms like TikTok.

With more TV viewers second screening, it’s no surprise that shoppable ads are a huge area of development and interest, writes Adrian Pennington. Discover more here.