All Engagement articles

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    Industry Trends

    Esports: Challenging the Status Quo


    The world of Esports is not only a dynamic and exciting one, but has begun to attract considerable interest thanks to a more professionalised approach to content and broadcast deals. Mark Mayne reports on gaming’s rising star.

  • Malaysia’s Astro picks Synamedia Clarissa
    Daily News

    Malaysia’s Astro picks Synamedia Clarissa


    Independent video software provider Synamedia announced that content and entertainment company Astro Malaysia has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement.

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    Industry Trends

    Down at The Metaverse Mall



  • Audience Insights
    Daily News

    An appy future


    Content Everywhere exhibitors provide some of their thoughts on what the current trends are in the TV apps and content market — and how content providers should set themselves apart in order to retain audience engagement.

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    Industry Trends

    Ways to Build, Engage and Retain Online Audiences


    Building and retaining an audience is essential to the success of all broadcasters, video service providers and content creators. What are the best approaches for providers to attract new viewers, keep their existing followers engaged and grow a wider audience?