All Engagement articles
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Daily NewsBroadpeak to debut new monetisation services
Demos of several monetisation services will be shown for the first time in Europe by Broadpeak, including Click2 interactive targeted ads. These enable viewers to interact as they are watching video streaming services, opening up a new type of ad inventory for video service providers, while boosting viewer engagement and ...
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Industry TrendsEsports: Challenging the Status Quo
The world of Esports is not only a dynamic and exciting one, but has begun to attract considerable interest thanks to a more professionalised approach to content and broadcast deals. Mark Mayne reports on gaming’s rising star.
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Daily NewsMalaysia’s Astro picks Synamedia Clarissa
Independent video software provider Synamedia announced that content and entertainment company Astro Malaysia has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement.
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Daily NewsAn appy future
Content Everywhere exhibitors provide some of their thoughts on what the current trends are in the TV apps and content market — and how content providers should set themselves apart in order to retain audience engagement.
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Industry TrendsWays to Build, Engage and Retain Online Audiences
Building and retaining an audience is essential to the success of all broadcasters, video service providers and content creators. What are the best approaches for providers to attract new viewers, keep their existing followers engaged and grow a wider audience?
