Independent video software provider Synamedia announced that content and entertainment company Astro Malaysia has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement.
Euan Smith, group CEO at Astro, said: “With Clarissa we have an enhanced ability to make smarter business decisions that will help us better understand and better serve our customers. With a unified view across all our user’s journeys, our business teams can quickly understand in detail how content is being searched and consumed, finding new connections in the data, and thereby understanding where we can add more value and relevance to our services. With our continued commitment to leadership in technology and services, Clarissa is a key new tool for us.”
Paul Segre, CEO at Synamedia, explained that Clarissa “takes an insights-first approach, which is already giving Astro the ability to better understand how its subscribers behave and how they interact with their services. The onboarding and adoption of Clarissa at Astro was seamless because the service was designed at the outset for the video sector, with the metrics and insights from Clarissa already aligned to Astro’s KPIs.”