Student Champ Finals - British Esports

Esports on the rise despite Olympic debut delay

Esports is on a roll. The global esports market passed the $2bn mark last year and is expected to be worth nearly $11bn by 2032. Tournament prize money is rising and audiences on channels like Twitch are expected to top 640 million worldwide in 2025. IBC365 takes a closer look at the events shaking up the esports landscape.

In July 2024, the world took note as the IOC agreed to deliver an official Olympics Esports Games. Originally slated to take place in Saudi Arabia later this year, it was confirmed in February 2025 that the event was postponed and would instead run every two years between the Summer and Winter Olympics, starting in Riyadh in 2027. The Esports World Cup Foundation (EWCF) was also unveiled as a founding partner of the event...

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Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.

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