Knowing the ‘What’ and the ‘Why’ of Personalization

firstlight-logo

THURSDAY 10TH SEPTEMBER – Knowing the ‘What’ and the ‘Why’ of Personalization

Extra CSS

In the increasingly crowded OTT field, offering differentiating personalized experiences is becoming more and more important. To drive viewer loyalty and monetization video providers need to look past the basics of recommendations – such as genres, actors, and categories – and understand the deeper instincts that motivate selection of one title over another.

Dummy video image

Please register or sign in to watch this session.

This session will feature discussion of the current state of personalization and how it is being used by consumers, as well as market intelligence on what the video provider community is seeking. The session will focus on new personalization paradigms that harness richer sets of metadata to marry personalization against any number of defined or customized use cases that enhance content discovery and drive user engagement. 

IBC SHOWCASE

Please sign in or sign up for free unrestricted access to IBC Showcase, IBC’s virtual event, enabling you to keep up to date with the latest industry developments.

Explore and network with IBC exhibitors online and engage with content sessions, product innovation and strategies to take your business forwards.