IBC Digital 2021 Interview: Taking streaming services global with ZEE5 Global’s Archana Anand

Archana Anand, Chief Business Officer, manages the digital platform for the international business for ZEE5 Global, the leading brand for South Asian content, with a platform that boasts around 200,000 hours of South Asia content. She describes how she is working to take ZEE5 Global, tackling the US market and what the future holds for the streaming service.