IBC has launched its new hybrid platform that will allow attendees to begin their IBC Show journey from today.

IBC Digital will provide users with industry insight and the opportunity to engage with exhibitors in the run up to, and during, IBC2021.

The platform provides a simple way to curate a unique mix of show activities, making sure content is relevant to users.

It will also be the place to view exclusive content, including the IBC Innovation Awards, which will take place on IBC Digital on 23 November.

With a single sign-in, attendees can use their IBC Registration details to access IBC Digital. And, based on the information provided at registration, IBC Digital’s AI will provide personalised recommendations covering exhibitors, products, exclusive content and speaking sessions.

IBC Digital To register for IBC Digital and access the platform click here

IBC chief executive Michael Crimp described IBC Digital as the start of a journey towards creating a fully personalised visitor experience, empowering attendees to map out their visit and optimise their time on the show floor.

He said: “We know the industry is excited about the return of the IBC Show and the opportunities to see the latest innovations, be inspired by industry leaders and network in-person. IBC Digital is an essential tool for discovering everything the live event has to offer.”

Attendees can use IBC Digital to schedule online meetings, review exhibitor profiles and invite colleagues to meetings with suppliers.

Workflow Tours are available on the platform, giving viewers a flavour of the exhibition halls while hearing direct insight and analysis from vendors and analysts.

IBC Digital will also host pre-show panel discussions and interviews with leading broadcasters, studios and technology companies, including AJA, Appear, Aviwest, AWS, Bitmovin, Bridge Technologies, Canon, Clear-Com, Elements, Fincons, Grass Valley, Imagine Communications, Intelsat, Irdeto, Matrox, Nvidia, Rohde & Schwarz, Vizrt and Vislink.

This year’s IBC Innovation Awards will take place exclusively on IBC Digital, with the online ceremony featuring the announcement of the IBC International Honour of Excellence as well as the winners of the IBC2021 Best Technical Paper award and new Special Award.