As brands, corporates, and creators claim their stake in the content landscape, the boundaries between broadcast and professional AV are dissolving. No longer just a convergence, the broadcast AV landscape is now shaped by new economies of creation, experience, and streaming.
The statistics are striking. Nielsen’s Gauge data shows YouTube has held the dominant share of living room TV viewing in the US every month since February 2025. For an industry that has spent decades defining itself by control over distribution channels and premium production values, it’s a sobering indicator of how profoundly the content landscape has changed.
"Broadcasters and rights holders absolutely continue to hold their place for delivering the highest quality visual experiences," explains Chris Evans, Head of Knowledge and Insight at IABM. "But they need to recognise that...
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