IBC has announced that more than 37,000 visitors from 170 countries visited the RAI Amsterdam on 9th-12th September at its first live and in-person show in nearly three years. More than 1,000 exhibitors attended and hailed the four-day show as having “a real sense of energy, positivity and enjoyment,” with “next-generation solutions,” and having “incredible innovation.”

An industry leading line-up showcased cutting-edge tech in the packed halls, whilst networking events and crammed meeting schedules offered more opportunities to celebrate innovation, learning and collaboration face-to-face.


IBC2022: Back at the RAI in Amsterdam

IBC2022 offered a world-class line-up of headline speakers, with over 250 speaking at the two day IBC Conference, centred on the theme ‘What’s next? Designing the future together’.

One of the many highlights was the packed IBC2022 Show Keynote by immersive journalism pioneer Nonny de la Peña, renowned as “The Godmother of Virtual Reality”. In an open session de la Peña addressed the topic ‘What’s Next: How immersive tech will create new narratives and transform entertainment’. Nonny De la Peña said of the show: “There’s nothing like being in person to show you the kind of extraordinary thinking that’s been going on behind closed doors.”

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Jeff Rosica, Chief Executive Officer of AVID, welcomed the show’s return: “This show brings together, like no other, attendees across broadcast media and digital online. It’s just a really important place for our industry to come together to network and show new products and technologies. It’s also a really important time to listen.”

Nadia Khan-Scherer, Vice President Marketing & Communications at LTN, said: “Our industry has deeply missed doing business face-to-face, and it was great to see such a high-quality and highly-engaged turnout from the international media community at the show.”

The show’s brand new Changemaker programme focused on the people side of the business and included talks on diversity and sustainability. Meanwhile the IBC Accelerator Media Innovation Programme’s proof of concept demonstrations on the Innovation Stage was home to cutting-edge sessions on 5G, Cloud, next-generation audio and newsrooms of the future.

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The rest of the schedule was complemented with IBC Owner sessions, thought leadership presentations, panels, masterclasses, demos and case studies on the Content Everywhere Stage and in the Showcase Theatre, where some of the biggest technology brands demonstrated how they are paving the way forward.

“It was great to see, feel and hear the buzz of a live IBC once more,” said Michael Crimp, IBC’s Chief Executive Officer. “The quality of visitors has been outstanding and there was a real sense of positivity. We are stronger together.”

The industry-leading line-up of exhibitors at this year’s show included major media, entertainment and technology players Adobe, Amazon Web Services (AWS), ARRI, Avid, Blackmagic Design, Canon, Comcast, Edgio, EVS, Fraunhofer, Google, Grass Valley, Hewlett Packard, Imagine Communications, Lawo, LTN, MediaKind, Microsoft, Nagra, NEP Group, Net Insight, Red Bee Media, RED Digital Cinema, Riedel, Ross Video, Sony, Synamedia, Telstra and many more.

Companies making their IBC debut this year included Ad Insertion Platform, Ai-Media, Blitz micro, Ceeblue, Castify.ai, Castr Live Streaming, Green Streams, Igalia, LiveAPI, PikoTV, Planetcast International, Riverside.fm, and XroadMedia – to name just a few.

IBC Director Steve Connolly said: “The excitement across the industry to return to IBC has been tremendous. There was a real sense of purpose and of business being done. On the second day, stand rebooking for next year’s show was already in such heavy demand that we’ve expanded the show footprint for IBC2023 to include an additional hall not used this year.”

Watch exhibitors and speakers voicing their enthusiasm for the return of the live and in-person show on camera for the IBC video channel here.

All content sessions at this year’s IBC will be made available online after the show, and many are already available in video format on IBC2022 Video.

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