Scott Young, Warner Bros. Discovery (WBD) Sports, Europe, explains how on-the-ground coverage and dynamic studio setups are key to delivering Paris 2024 in 19 languages.
In its first Summer Olympic Games since merging in 2022, Warner Bros. Discovery (WBD) is preparing for what it believes is the most unique broadcast operation of any rights holder from Paris.
Like other broadcasters, it is promising to deliver all 3,800 hours of live competition that host agency Olympic Broadcasting Services (OBS) will produce, but unlike, say NBC, it will tailor it to 19 languages across 47 markets.
“That would arguably be what sets us apart from any other broadcaster,” says Scott Young, Group SVP, Content, Production and Business Operations at WBD Sports, Europe. “The principal idea is, how do you create a plug-and-play dynamic platform that isn’t wedded to any one studio, or any particular camera, which is only for that market? How do you make it work across 47 markets?”
Recent Olympics covered...
You are not signed in
Only registered users can read the rest of this article.
.jpeg)
ProAV convergence: From control rooms to experience centres
Broadcast and proAV technologies are converging, creating flexible experience centres that can serve remote and on-demand audiences from shared production infrastructure.
Beyond the broadcast: Creating modern, multi-platform experiences
As audiences move between television, mobile, social, and immersive platforms, media organisations must create connected experiences that expand engagement without multiplying production costs.
.jpg)
Streaming’s discovery problem: Who will fix viewing fragmentation?
As the number of services and viewing options has grown, audiences have more choice than ever. Yet, for viewers, finding something to watch is often still an exercise in frustration.
.jpg)
Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
.jpg)
NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
.png)
.jpg)