AI meets moodboards: Adobe debuts next-gen Firefly tools
Adobe has unveiled new capabilities for its Firefly family of generative AI models and also teased an ‘agentic strategy’ that will make for truly intelligent tools.
Features articles
Blended networks: Adopting a hybrid approach to broadcasting
Once dominated by GEO satellites, live content distribution has entered a new era as broadcasters look to blend connective technologies, bringing both flexibility and resilience. John Maxwell Hobbs reports.
Content Everywhere: Maintaining clarity on cloud
While most streaming companies have embraced the cloud, many are still figuring out how to use it effectively. Moving to the cloud is a strategic shift that requires ongoing investment and a change in mindset. So says Bart Lozia, CEO of Spyrosoft BSG, on the topic of current and future cloud adoption strategies in the Content Everywhere industry.
Behind the scenes: Warfare
Extended takes, 360-degree sets, and military authenticity reinforce the fog of war recreated from the memories of real life US soldiers.
Behaviour-based data: Defining the advertising audience
A shift to defining audiences based on behavioural characteristics, allied to greater use of programmatic trading, could help boost the TV ad market, Xperi’s Chris Kleinschmidt tells IBC365.
How sport is embracing DTC at both ends of the playing field
Kevin Emmott reports on how two English football clubs at starkly different points of the football pyramid are going direct to fanbases with their content output.
Behind the scenes: The Last of Us II
There is a version of episode 2 where the brutal death of a loved character isn’t quite so extreme. But they chose not to go there, explains editor Timothy A Good.
Sustainable streaming: Delivering a greener vision for OTT
Increasingly powerful analysis platforms, infrastructure optimisation, improved resource utilisation and new methods of compression are among the developments helping the streaming sector to reduce its environmental impact, writes David Davies.
Creating a new sense of place for Welsh media innovation
The emergent virtual production scene in Wales has been boosted by the arrival of two new world-class facilities in recent months, both secured with the collaborative backing of Media Cymru. James McKeown spoke to Media Cymru’s Deputy Director, Professor Sara Pepper OBE, about the consortium’s mission to put Wales on the global media innovation map.
Flawless AI: “You can't put new lines in people's mouths without consent”
AI tools like Flawless visual dubbing are making a strong case for standard use in Hollywood.
