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Sustainable streaming: Delivering a greener vision for OTT

Increasingly powerful analysis platforms, infrastructure optimisation, improved resource utilisation and new methods of compression are among the developments helping the streaming sector to reduce its environmental impact, writes David Davies.

With broadcast and media’s environmental footprint rightly under greater scrutiny than ever before, the onus on organisations to adopt – and, moreover, to show they have adopted – more sustainable workflows and practices is now acute. Given that streaming and OTT services are so new in relative terms, and that new platforms continue to be developed and launched on a fairly regular basis, it makes sense for this to be a particular focus of sustainability action...

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Modern MAM: Manual archives to AI-driven systems

What was once a process of physically storing film reels and manually logging footage has become an intricate dance of digital ingestion, advanced metadata tagging, and cloud-based workflows. With productions now generating thousands of hours of video per show, managing media efficiently is no longer optional; it’s a necessity.

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