Firstlight Media

Knowing the ‘What’ and the ‘Why’ of Personalization

2020-09-10T13:10:00Brought to you by Firstlight Media

In the increasingly crowded OTT field, offering differentiating personalized experiences is becoming more and more important. To drive viewer loyalty and monetization video providers need to look past the basics of recommendations – such as genres, actors, and categories – and understand the deeper instincts that motivate selection of one ...