- MediaKind customers to access Google Cloud services
- Partnership to drive personalised media experiences
- MediaKind: “Scale quickly and adapt to the demands”
NAB 2019: MediaKind and Google Cloud partner to deliver personalised and immersive user experience.
MediaKind has partnered with Google Cloud to enable MediaKind’s entire portfolio of solutions to operate on Google Cloud Platform (GCP).
According to MediaKind, its customers will now benefit from Google Cloud’s ecosystem of solutions and assets such as TensorFlow and BigTable, global networking, Kubernetes Engine as well as its advanced artificial intelligence (AI) and machine learning (ML) APIs.
MediaKind chief executive Angel Ruiz said: “Working on a cloud-based architecture enables media operators and service providers to scale quickly and adapt to the demands of changing consumer consumption habits and trends.
“By integrating our products with Google Cloud, we are opening up production in the cloud to new global markets where cost and ease of integration are big factors in deciding which solution or product to choose.”
MediaKind and Google Cloud have previously collaborated on projects including the world’s first 6K tiled 360-degree live sports streaming of a basketball game in Germany last December.
The game was delivered to Deutsche Telekom viewers via the Magenta virtual reality (VR) app, where MediaKind’s virtualised software encoding technology was deployed on GCP.
MediaKind’s software-based video solution was used to control and operate the traffic flow, while GCP was leveraged to enable flexible, scalable and self-healing cloud processing operations on dedicated dashboards.
MediaKind is a joint venture between One Equity Partners and Ericsson, serving over 900 cable, satellite, telecom service providers and broadcasters around the world, with end-to-end video delivery solutions including video compression solutions for contribution and direct-to-consumer video service distribution, advertising and content personalisation solutions, high efficiency cloud DVR and TV and video delivery platforms.
MediaKind and Google Cloud will be hosting demonstrating during the NAB Show at booth SU720, these include:
- ‘ABR goes Main Screen’ with MediaKind’s Encoding Live, Prisma and MediaKind Video Cloud Processor (Aquila area)
- ‘Media Experience Any Way’ (Orion area)
- ‘Immersive 360 as-a-service’ (Consumer Experience area)