3 Screen Solutions (3SS) and ThinkAnalytics presented a new pre-integrated solution designed to transform user experience (UX) testing and optimisation, helping operators increase viewer engagement and reduce churn.
The 3Ready Control Center 3.0 is now pre-integrated with Think360, ThinkAnalytics’ content discovery and analytics platform, allowing customers to deploy user experiences that maximise monetisation opportunities by taking advantage of a data-driven approach to continuous improvement. 3SS noted that a valuable aspect of the solution is that users need no technical expertise, lowering costs, and accelerating time-to-market.
The pre-integrated solution allows customers to conduct rapid A/B testing of the complete UX using real-time granular data capture for personalised viewer experiences. 3Ready Control Center 3.0 creates new possibilities for editors to manage and measure A/B configurations and their success while Think360 fine-tunes and analyses the data for actionable insights.
Pierre Donath, CMO and CPO at 3SS, said: “Helping operators to become more data-driven and deliver their viewers leading edge experiences is what we at 3SS do every day. Now, together with ThinkAnalytics, we’re excited to share … this new, integrated approach to understanding behaviour and contextual personalisation: by combining intuitive, flexible UX optimisation tools with proven world-class recommendations and analytics, operators can give their customers the entertainment UX they truly desire.”
The partners have previously collaborated in major operator projects, including at Proximus in Belgium. Their technologies are currently being deployed at a soon-to-be-announced major North American operator.